Bob Penner comes to IFC Canada as an industry leader with experience in large scale donor-based fundraising (digital, mobile, phone) and in developing innovative strategies for donor and membership base growth, campaign and advocacy campaigning, polling and focus groups, and engagement.
Bob has worked with organisations in Canada, the United States, Europe and Asia.
In addition to managing Strategic Communications, Bob’s expertise includes fundraising, engagement, opinion research and messaging.
Bob has worked as a fundraising consultant and advisor to organisations such as the Canadian Cancer Society, the David Suzuki Foundation, Greenpeace East Asia, the British Labour Party, the Humane Society of the U.S., the Canadian Red Cross, and many other Canadian and international organisations. Bob has been a pollster, strategist and advisor for numerous national, provincial and mayoral elections, as well as for ballot measures, party leadership, public interest advocacy campaigns and governments.
Research and engagement clients have included Canadian Labour Congress, the Peoples Vote in UK, Pew Research Centre, the American Civil Liberties Union, the governments of Alberta and British Columbia, and Mayors of Vancouver, Toronto, Edmonton and other Canadian cities. He is a Leadership Fellow of the Broadbent Institute, a long standing member of the Association of Fundraising Professionals.
Bob was previously a peace and environmental activist. Originally from Toronto, Bob now lives in Vancouver, with his partner, fiction writer Shaena Lambert, and has two children.