Marketing and Communication
IFC Marketing is our in-house fundraising marketing service. We create charity marketing campaigns that raise awareness and attract new donors.
Charities need to communicate constantly: with donors, supporters, public bodies and staff. Getting your message across clearly and consistently is vital to gaining the support you need to thrive.
We can take over your fundraising marketing for you, so you can focus on delivering services. Or, we can train your staff and advise you on strategy so you can do it yourself.
With decades of experience in charity marketing, we understand the challenges charities face and the opportunities available to them.
What we do
Our award-winning creative team can take on every aspect of a marketing campaign, including copywriting, design, mailing and printing.
We can help you understand your audience, through focus groups, surveys and analysing your data to identify what messages will best resonate with them. We work on direct mail campaigns, direct response TV, social media, events marketing and legacy packs. We conduct capital appeals and major donor campaigns and create brand identities
Social media offers a fantastic opportunity for charities to reach interested, engaged potential supporters. But, with so many platforms and constantly changing algorithms, how do you create a powerful, efficient social media campaign?
We can help you develop a social media strategy that works. Done well, social media can be exceptionally effective for charities.