What we did for them

We were brought in to help the WHO Foundation develop its initial fundraising strategy. Our focus was on helping them secure start-up funds from wealthy philanthropists around the globe. This included advising on messaging and methods for approaching potential donors, recruiting ambassadors and developing a stewardship strategy. We also provided recommendations for creating an individual giving approach, based particularly on leveraging their connections with prestigious sporting venues and occasions.

A senior consultant was subsequently embedded with the Foundation to help them deliver the strategy during their start-up phase and while a permanent team was recruited.