What is a capital appeal?
Capital appeals are fundraising campaigns that raise money for a new building or equipment. They have the power to bring about dramatic changes in an organisation’s confidence, results, and legacy.
Capital appeals can fund the buying of new buildings, the renovation of existing buildings and the buying of new equipment. The amounts raised are often in the millions for new buildings but are usually less for equipment.
For many organisations, a capital appeal is by far the biggest appeal they’ve ever worked on. They may be challenging, but we know how to make them successful and have been doing that for years.
The power of capital appeals
Successful capital appeals can be transformative, allowing organisations to expand, increase revenue and help more people. Now, next year, and for decades to come.
Capital appeals give organisations the space and resources they need to thrive. New buildings and better equipment allow organisations to take advantage of new opportunities and make a bigger difference.
Capital appeals also help organisations develop their people, processes and skills in two noteworthy ways.
- Fundraising development. Because capital appeals are big, organisations bring in new people, find new donors, develop their fundraising team and re-focus on fundraising. Often, a capital appeal leads to the use of interim managers, sometimes including an organisation’s first ever dedicated fundraiser. As well as helping with the appeal while it’s happening, they bring skills that they teach to others. They may leave once the appeal is over, but those skills gains stay.
- Culture change. Successful capital appeals mean a whole organisation, including operational staff, senior management and trustees, has come together. That translates to better ideas-sharing and teamwork long after the capital appeal has ended.