The London Marathon: Running to Raise Millions

marathonThe Virgin Money London Marathon takes place this weekend and will see an expected 38,000 runners giving it their all to complete 26.2 miles. Conquering the London Marathon, runners range from elite athletes to sprightly 90 year olds; but the London Marathon is not just a sporting event. According to Virgin Money London Marathon, it is the biggest annual fundraising event on the planet.

So far, runners – also known as fundraisers – using the official Virgin Money Giving website have raised a staggering £16,219,270 for charities this year, and there are still 4 fundraising days until the starting pistol.

Runners raise funds for hundreds of charities, but how can charities ensure that they are involved in the action and not missing out on this low-input high-return fundraising opportunity?

  1. Golden or Silver Bond Places

Many charities set a number of entry places in the Virgin Money London Marathon each year through the London Marathon’s Golden and Silver Bond scheme. They allocate these places to runners on the basis that they will raise an agreed amount of money for the charity. To find out how to secure your charity places, email

  1. Charity Ballot

For the 2016 Virgin Money London Marathon, 500 charities were offered one place through a random draw. Charities that do not have Golden or Silver Bond places are able to apply for a Charity Ballot place. To register your interest in the Charity Ballot for places in the 2017 Virgin Money London Marathon, email

  1. Ballot Place Runner

Charities can ask those runners who have been fortunate enough to secure an individual place through the ballot to run and raise funds for them. Ask your staff and supporters who are seriously thinking about entering the marathon so apply for a ballot place. If successful, they can then run on your behalf.

  1. Charity of the Year

Each year, the Virgin Money London Charity chooses an official charity partner. For 2016, the NSPCC has successfully won the coveted title of Charity of the Year. With its own campaign page on the official marathon website, the NSPCC is asking runners to support them and run for Team NSPCC – every step, every mile, will help keep every child safe.

If your charity is interested in applying to become Charity of the Year, email and information will be sent to you.


Don’t worry if you’ve missed the starting line for this weekend’s race. Dust your trainers off, and contact the London Marathon team to make sure your charity doesn’t miss out on the 2017 London Marathon, along with the chance to raise some funds…on your marks, get set, GO!