A fundraising campaign based around social media has raised €100,000 for a project in the Ivory Coast. The campaign was part of the work that IFC Italy has been doing with CIAI, an Italian NGO focusing on children’s rights, promoting and developing SMS text campaigns.
IFC Italy has been working with CIAI since 2001. The 2015 campaign ran this spring, and was supported by the popular Italian actor and Director, Gioele Dix, who fronted a commercial, which aired on national and local TV and Radio stations.
The commercial was supported by a social media communications strategy, featuring videos and voices from the field by beneficiaries and social workers. In total, the campaign this year raised €100,000 for a project in the Ivory Coast.