• Twitter
  • Facebook
  • Youtube
  • Instagram
  • LinkedIn
GroupIFC
  • How we can help
  • About us
  • Projects
  • News and views
  • Contact
  • Menu Menu
Blog - Latest News

Major events and charity messaging: “Remember you are mortal”

November 6, 2014/in Comment/by Dominic

Congratulations to UNICEF on capturing the Commonwealth Games. Let’s hope that containing a charity message across major televised events becomes a trend to remind us of our humanity and enable us to help. Rather like the person in the Roman Emperor’s chariot, when they rode in great triumphs through the streets of Rome with the crowds cheering, who had the job of whispering in their ear “Remember you are a mortal”…

This was a class operation with constant reminders throughout the event, which did not intrude despite its three hour duration and the call to action (in this case to text) coming towards the end.

Psychologically this came for some of us after watching the news on Channel 4, which had shown strong moving images from Gaza of the suffering of children and talking about the large number of children killed by the Israeli bombardment. It will be hard to tell what effect this had on the amount of funds raised.

UNICEF’s follow up came promptly the next morning with a text asking if people would like to gift aid the donation. This should help not only to increase the money raised, but also to encourage these people to become long term supporters of UNICEF as they will have extended their commitment and will hopefully be prepared to give again.

This is a further shift in the way we recruit new supporters, with Oxfam’s Chief Executive, Mark Goldring, recently commenting that most of their new supporters came from street fundraising, and with hard copies of anything from direct mail to newsletters becoming prohibitively expensive to print and post, the switch to online and mobile fundraising is not that far from being complete.

Of course, Mark Goldring’s time as an undercover boss was, I hope, not just a one off; but a sign that the Third Sector is just as interesting, if not more so, than politics and business to audiences. It will be disappointing if these two events are merely one-off aberrations and not the tip of an incoming social iceberg.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://groupifc.com/wp-content/uploads/2014/11/commonwealth-games.png 704 938 Dominic https://groupifc.com/wp-content/uploads/2014/11/logo2.png Dominic2014-11-06 16:22:442022-05-19 11:57:44Major events and charity messaging: “Remember you are mortal”

Recent Posts

  • Network at IFC’s Top Table
  • Crypto-currency fundraising: what you need know
  • 3 Fundraising Predictions for 2023
  • Meet Team IFC: Sarah Gray, IFC UK
  • Network at IFC’s Top Table

Recent Comments

    Archives

    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • August 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2020
    • February 2020
    • December 2019
    • November 2019
    • October 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • September 2017
    • July 2017
    • March 2017
    • December 2016
    • November 2016
    • August 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • November 2014
    • September 2014
    • August 2014

    Categories

    • Awards
    • Bitcoins
    • Blockchains
    • Campaigns
    • Capital Appeal
    • Case for Support
    • Charity
    • Comment
    • Communication
    • Corporate Partnerships
    • Courses
    • Donors
    • Events
    • First Fridays
    • Funding
    • Fundraising
    • Fundraising Training
    • GDPR
    • Giving Tuesday
    • Global Giving
    • Government
    • grant funding
    • Group IFC
    • IFC Canada
    • IFC France
    • IFC India
    • IFC Italy
    • IFC LATAM
    • IFC Netherlands
    • IFC News
    • IFC Peru
    • IFC Switzerland
    • IFC Tanzania
    • IFC UK
    • IFC Ukraine
    • IFC US
    • International fundraising
    • John Baguley
    • Leadership
    • Legacy
    • Lottery Funding
    • Major donor
    • Overseas fundraising
    • Philanthropists
    • Philanthropy
    • Phnom Penh
    • Planned giving
    • Planning
    • Senior Management
    • Strategy
    • Team IFC
    • Team member
    • Top Table
    • Top Tips
    • Trustees
    • Trusts and Foundations
    • Uncategorized
    • Volunteers
    • World of Fundraising
    • Zombies

    International Fundraising Consultancy (IFC)

    7 Vesta Avenue, St Albans, AL1 2PQ
    +44 (0) 203 637 2464

    Email us

    © Copyright 2022 IFC. All Rights Reserved
    • Twitter
    • Facebook
    • Youtube
    • Instagram
    • LinkedIn
    • Privacy Policy
    You are not the Hero, the Donor isIFC Makes Shortlist of Better Society Awards
    Scroll to top