Earlier this year IFC Netherlands director Helen Maynard-Hill teamed up with Becky Walsh Marketing consultancy to facilitate a weekend of marketing and fundraising brainstorming, learning and planning with IAU Executive Council at their AGM in Monaco. The meeting was a great success and everyone felt incredibly inspired to make use of the learnings at the event. Dirk Strumane, Chairman of the IAU had this to say about the event:
“The International Association of Ultra Runners contacted IFC Netherlands, Helen and Becky, as we were in need of guidance for corporate sponsorship. We wanted to ‘professionalise’ the marketing we were sending out in order to attract corporate sponsors to not only help fund the athletic events we run, but also subsidise athletes from countries who couldn’t afford to support their runners to get to the meets.
The IFC hosted a marketing and fundraising workshop in order to thoroughly investigate our organisation from the inside out and to understand completely what we wanted to achieve from the marketing and fundraising. The workshop was not only interesting, insightful and an eye opener to all of the Executive Council who attended, but also inspiring and action orientated. We finished the workshop understanding a lot more about the world of marketing and fundraising and what we needed to do in order to achieve our goals.
We found Helen and Becky to be approachable, genuinely interested in what we were trying to do and really keen to help us to develop not only our marketing and fundraising but also as a wider organisation. We would highly recommend the IFC team to any not for profit organisation looking to develop their marketing and or fundraising strategy”