CSR Support Helps to Build Schools in Kenya
IFC Netherlands has been working with the Conventions of Pharmaceutical Ingredients (CPhI), part of international exhibition and events organisation, UBM. CPhI has a strong CSR policy, and understands its importance, both internally and externally. The organisation decided that it wanted to increase its CSR offering to visitors and exhibitors at its next worldwide event.
Together CPhI and IFC worked together to identify and create sponsorship packages for exhibitors and promotors to buy. All proceeds from the sale would go to charity Global Angels, CPhI’s nominated charity. There was also the opportunity for a straight forward donation directly to a Global Angels project. To compliment this, CPhI and IFC connected with organisation, Camps International, to be able to offer for volunteers from the CPhI community to go and help build a school in Kenya. The school build is another area that Global Angels works in.
Rhylie Wier, CPhI’s Global Marketing Manager said:
“CPhI WorldWide, part of UBM Global Exhibitions, recently launched a strategic agreement to support charity Global Angels. This was a brand new initiative never previously done by UBM or as a strategic CSR development within the exhibition industry. As this was a completely new area for the team, CPhI contacted IFC Netherlands for their input, and weren’t disappointed!
IFC Netherlands and Helen Maynard-Hill went above and beyond their remit to advise, nurture and, where necessary, project manage not only a launch of sponsorship packages at the CPhI worldwide event, but also to help launch the very first Community Engagement program.
As we continued to work together, more and more was asked of IFC and they continued to support and give great advice and guidance without question.
We would advise any corporate organisation looking to develop their Corporate Social Responsibility policy to contact IFC as their knowledge, guidance and never faltering support helped hugely in getting this project off the ground successfully. We look forward to working with them further on the next stage of CSR development.”
Currently CPhI is doing well with selling the sponsorship packages and is gaining momentum for volunteer recruitment for the school building project.