This is normally one of our favourite blogs of the year…where we take a look at of all those sentimental, tear-jerking Christmas ads from the nation’s favourite stores and the charities benefiting from the millions spent on creating them.
Well, not this year! Having just spent copious amounts of time watching, welling up, laughing and cringing at the latest offerings from John Lewis, Aldi, Lidl and every other major stores, we’re still no wiser about the organisations at the heart of them.
There are no mentions of charities, support of or otherwise, on any of the adverts. We trawled store websites, news sites and social media to see who was supporting which organisations and pretty much came up with nothing! Albeit a tiny news article announcing John Lewis and Waitrose support of food distribution charity FareShare.
So, for those that have the budget, it would appear charities are doing a much better job of highlighting their plights and gaining support. Here are a couple of our favourites:
Dogs Trust – A dog is for life, not just for Christmas
WWF – Adopt a Better Future