The battle for the best Christmas advert started last week, with major retailers launching their televised festive features. It’s a battle that has increased in creativity and cost year on year, and this year is no different. What’s even better is more charities than ever are benefiting from being a charity partner. Here’s our run down of who’s doing what and for whom…
John Lewis – Moz the Monster and Barnardos
This year’s ad, directed by Oscar-winning Michel Gondry, tells the story of a little boy called Joe, who can’t sleep at night because of a snoring monster who lives underneath his bed. With Joe and Moz the Monster becoming firm friends, John Lewis has once again chosen a charity partner. This year’s worthy cause is Barnardos, who will receive 10 percent of the sale of Moz the Monster soft toys and mugs.
Waitrose – #ChristmasTogether and The Trussell Trust
Waitrose’s Christmas ad is all about community spirit and people pulling together. Villagers get stuck in a remote pub on Christmas morning during a snowstorm and have to pull together to save the day. The villagers cook up a Christmas feast, showing that eating together is a way to share not just food but friendship and community spirit. As part of the campaign, the supermarket has released a children’s book, ‘Let It Snow’, inspired by the ad. It tells the story of two animal families who become unlikely companions over a festive meal. For every book sold, a donation of 50p will be made to anti-poverty charity The Trussell Trust to help in its work running more than 400 food banks.
M&S – Paddington and NSPCC
M&S has struck gold in its Christmas ad by teaming up with Paddington Bear, with the ad being shown before the new Paddington film at cinemas across the country. In the ad, Paddington stumbles upon a burglar, whom he mistakes for Father Christmas, and helps him deliver a bag of stolen presents back to where they belong. It is expected that the new book, Paddington and the Christmas Visitor will raise around £200,000 for M&S’s charity partner, NSPCC.
Aldi – Kevin the Carrot,
Kevin the Carrot is back again in Aldi’s 2017 Christmas ad, and this time he’s looking for love. Kevin spots Katie in the food car aboard a luxury train, and his quest to capture her heart ensues. Once again, Kevin and Katie Carrot soft toys will be available for purchase in Aldi stores, with a proportion of sales going to Aldi’s charity partner, the Teenage Cancer Trust.