Jonathan Cook

With nearly 15 years’ experience in the charity and not-for-profit sector Jonathan is an expert in organisational, fundraising and marketing strategy. He has worked with some of the largest overseas and UK charities, including Save the Children and Action for Children, as well as a governing UK political party, helping to raise over £80m between them. Jonathan uses a combination of insight, analysis and creativity to enable charities to develop innovative, inspirational and financially successful fundraising and marketing campaigns.

“A fundraiser that understands data” he has the unusual ability to speak both fundraiser and IT techie language. This allows Jonathan to create fundraising propositions and products based on statistical analysis that increases the profitability and reduces wastage.

He has written articles for a number of third sector publications, presented at the Institute of Fundraising conference on the subject of profiling your supporters and defined the Fundraising target audience for Action for Children during their rebrand from NCH.

In 2013, Jonathan won 2nd prize in the UK’s Legacy10 Most Innovative Legacy Fundraiser’s Award.