Legacies are the single largest source of voluntary income for many charities, and all the research shows that they are far and away the most cost-effective way of fundraising. Why, then, are they so neglected? Why have we come to the conclusion that legacies “just come in” and what can we do to become more strategic in our fundraising in this area?
The answers to these questions and more can be found at the next First Friday Fundraisers session in London on Friday 4th March, 2pm-5pm at Just Giving, Blue Fin Building, 110 Southwark St, London, SE1 0TA.
The session will focus on:
- The most relevant insights into the motivations of people when leaving a legacy.
- Understanding simple, cheap yet effective ways of modelling your supporters to find those people who are likely to be in the legacy primary target audience.
- How to predict legacy income in both the short term and long term.
Places for this workshop are free but there is a £20 booking deposit which will be returned to you after the event.
This workshop is open to anyone who works for a non-profit organisation and is interested in fundraising.
Book your place here.