- Satisfy trusts intellectually to gain funding
While engaging trusts on an emotional level is important, you must also satisfy them intellectually. When you apply for funding you need to demonstrate not only the specific impacts that your charity will make if the funding is granted, but also provide the trust with evidence that what you are planning will work.
- Use the power of storytelling in your funding applications and appeals
Connecting with potential funders through the power of storytelling, with the donor playing the role of the ‘hero’ is essential. It is important to tell a convincing story that engages your audience emotionally.
- Get involved in legacy fundraising
Although a delicate matter, if handled proactively and tactfully, legacy fundraising can provide a substantial stream of income to your charity. Fostering personal connections and building upon relationships is essential to securing legacy donations.
- Build relationships with major donors
Small charities should not be afraid to approach major donors, for example by hosting events and dinners where they can be introduced to your charity. At the event simply work on building relationships and then you can get down to the business of donations.
- Learn from similar charities
See what you can learn from others out there who are doing something similar and doing it well. Annual reports are often available online and you can apply any intelligence to your own work – from general operational information to finding out who their major donors are.
- Trustees should be donors
Trustees should donate to the organisation they are working with to set the right tone. However, if you are approaching a high net worth individual to be a trustee, you should ensure that they know that you value them for the skills and experience they can bring, and that you’re not just interested in what’s in their wallet.
- Create a strategy with clear goals and steps towards achieving them
In order to reach your short-term and long-term goals, you need to first know exactly what they are and how you plan to achieve them. Constructing a five-year plan and breaking down your wider fundraising goals into smaller amounts can help crystalise your charity’s future and shape its present activities.
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